Client
Client
WiCHacks
WiCHacks
WiCHacks
My Role
My Role
Desk research
Conducting interviews
Low-fidelity prototypes
High-fidelity prototypes
Prototyping
Desk research
Conducting interviews
Low-fidelity prototypes
High-fidelity prototypes
Prototyping
Desk research
Conducting interviews
Low-fidelity prototypes
High-fidelity prototypes
Prototyping
Team
Team
Vinaya Naikar
Pranavi Chitti
Aboli Shete
Sneha Shahane
Vinaya Naikar
Pranavi Chitti
Aboli Shete
Sneha Shahane
Vinaya Naikar
Pranavi Chitti
Aboli Shete
Sneha Shahane
Timeline
Timeline
24 hours
24 hours
24 hours
✨ Winner @WiCHacks 2023! ✨
✨ Winner @WiCHacks 2023! ✨
✨ Winner @WiCHacks 2023! ✨
This project was a submission for WiCHacks 2023 and won the award for the category of 'Best UI/UX Design'. View the project submission here.
This project was a submission for WiCHacks 2023 and won the award for the category of 'Best UI/UX Design'. View the project submission here.
This project was a submission for WiCHacks 2023 and won the award for the category of 'Best UI/UX Design'. View the project submission here.
Featured on DesignRush: Our innovative designs are recognized for their creativity and user-centric approach, making us a standout in the digital design world. Click here to view the article.
Featured on DesignRush: Our innovative designs are recognized for their creativity and user-centric approach, making us a standout in the digital design world. Click here to view the article.
Featured on DesignRush: Our innovative designs are recognized for their creativity and user-centric approach, making us a standout in the digital design world. Click here to view the article.
OVERVIEW
OVERVIEW
Conscious Closet is a conceptual mobile application revolutionizing fashion consumption by offering sustainable clothing options for all body types. Our platform seamlessly connects users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact. Beyond shopping, Conscious Closet encourages users to adopt eco-conscious habits through personalized challenges, such as tree planting, rewarding them with cashbacks.
Conscious Closet is a conceptual mobile application revolutionizing fashion consumption by offering sustainable clothing options for all body types. Our platform seamlessly connects users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact. Beyond shopping, Conscious Closet encourages users to adopt eco-conscious habits through personalized challenges, such as tree planting, rewarding them with cashbacks.
Conscious Closet is a conceptual mobile application revolutionizing fashion consumption by offering sustainable clothing options for all body types. Our platform seamlessly connects users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact. Beyond shopping, Conscious Closet encourages users to adopt eco-conscious habits through personalized challenges, such as tree planting, rewarding them with cashbacks.
THE CHALLENGE
THE CHALLENGE
How might we introduce sustainable fashion platforms for people?
How might we introduce sustainable fashion platforms for people?
How might we introduce sustainable fashion platforms for people?
We wanted to introduce a seamless way to connect users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact, and also add a gamification element to the store to foster customer retention.
We wanted to introduce a seamless way to connect users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact, and also add a gamification element to the store to foster customer retention.
We wanted to introduce a seamless way to connect users with eco-friendly clothing stores, providing transparent insights into brand values and environmental impact, and also add a gamification element to the store to foster customer retention.
RESEARCH & DISCOVERY
RESEARCH & DISCOVERY
We conducted desk research to understand issues with sustainable fashion
We conducted desk research to understand issues with sustainable fashion
We first conducted desk research to understand the challenges people face with sustainable fashion and the intensity of the problem.
We first conducted desk research to understand the challenges people face with sustainable fashion and the intensity of the problem.
We first conducted desk research to understand the challenges people face with sustainable fashion and the intensity of the problem.
We then conducted a survey study to dive deeper into the problem
We then conducted a survey study to dive deeper into the problem
We then conducted a survey study to dive deeper into the problem
This approach allowed us to directly engage with users, amplifying our understanding of their pain points and needs. Since we were on a time crunch, we circulated the survey among the participants of the hackathon to receive quick responses.
This approach allowed us to directly engage with users, amplifying our understanding of their pain points and needs. Since we were on a time crunch, we circulated the survey among the participants of the hackathon to receive quick responses.
This approach allowed us to directly engage with users, amplifying our understanding of their pain points and needs. Since we were on a time crunch, we circulated the survey among the participants of the hackathon to receive quick responses.
The survey responses were also helpful in finding potential participants we could interview to in order to gain a better understanding of the pain points.
The survey responses were also helpful in finding potential participants we could interview to in order to gain a better understanding of the pain points.
The survey responses were also helpful in finding potential participants we could interview to in order to gain a better understanding of the pain points.
Key takeaways from the survey study
Key takeaways from the survey study
Key takeaways from the survey study
68.2% of the participants shop sustainably.
68.2% of the participants shop sustainably.
68.2% of the participants shop sustainably.
81% of our participants are regular shoppers with a frequency of 1-2 purchases a month.
81% of our participants are regular shoppers with a frequency of 1-2 purchases a month.
81% of our participants are regular shoppers with a frequency of 1-2 purchases a month.
It was interesting to note that 95.5% of the shoppers were between the ages of 18-25 years, belonging to Gen-Z.
It was interesting to note that 95.5% of the shoppers were between the ages of 18-25 years, belonging to Gen-Z.
It was interesting to note that 95.5% of the shoppers were between the ages of 18-25 years, belonging to Gen-Z.
The majority of our participants like to shop sustainably from thrift stores.
The majority of our participants like to shop sustainably from thrift stores.
The majority of our participants like to shop sustainably from thrift stores.
We identified these key pain points through interviews
We identified these key pain points through interviews
We identified these key pain points through interviews
Sustainable clothing options
Sustainable clothing options
Sustainable clothing options
Users want an application where they can find and compare options for sustainable clothing.
Users want an application where they can find and compare options for sustainable clothing.
Users want an application where they can find and compare options for sustainable clothing.
Target audience: 18-45
Target audience: 18-45
Target audience: 18-45
People between the ages of 18-45 are more inclined towards sustainability.
People between the ages of 18-45 are more inclined towards sustainability.
People between the ages of 18-45 are more inclined towards sustainability.
Cost-effective options
Cost-effective options
Cost-effective options
One major concern for sustainable options is that they are expensive. Users want cost effective options.
One major concern for sustainable options is that they are expensive. Users want cost effective options.
One major concern for sustainable options is that they are expensive. Users want cost effective options.
Online shopping options
Online shopping options
Online shopping options
There is no application or website where users can find different options and make purchases.
There is no application or website where users can find different options and make purchases.
There is no application or website where users can find different options and make purchases.
Tips to be sustainable
Tips to be sustainable
Tips to be sustainable
Users would also like recommendations and tips on how to incorporate sustainability into their lifestyle.
Users would also like recommendations and tips on how to incorporate sustainability into their lifestyle.
Users would also like recommendations and tips on how to incorporate sustainability into their lifestyle.
WHAT DID WE DO ABOUT IT?
WHAT DID WE DO ABOUT IT?
Sketched ideas to address the pain points
Sketched ideas to address the pain points
Sketched ideas to address the pain points
After brainstorming ideas for the most usable and intuitive interfaces, we finalized following designs as they were the best among our all our iterations and made the best use of the available space.
After brainstorming ideas for the most usable and intuitive interfaces, we finalized following designs as they were the best among our all our iterations and made the best use of the available space.
After brainstorming ideas for the most usable and intuitive interfaces, we finalized following designs as they were the best among our all our iterations and made the best use of the available space.
STYLE GUIDE
STYLE GUIDE
Typography
Typography
Typography
Gloock
Gloock
Gloock
Work Sans
Work Sans
Work Sans
Color Palette
Color Palette
Color Palette
Primary
Primary
Primary
Used for selection controls - regular buttons, radio buttons, check boxes, tabs, and icons.
Used for selection controls - regular buttons, radio buttons, check boxes, tabs, and icons.
Used for selection controls - regular buttons, radio buttons, check boxes, tabs, and icons.
Secondary
Secondary
Secondary
Used for secondary actions - secondary buttons, cards, icons, and illustrations.
Used for secondary actions - secondary buttons, cards, icons, and illustrations.
Used for secondary actions - secondary buttons, cards, icons, and illustrations.
Tertiary
Tertiary
Tertiary
Used for surging offers and warnings (red), GPS indicator (blue), ratings (yellow).
Used for surging offers and warnings (red), GPS indicator (blue), ratings (yellow).
Used for surging offers and warnings (red), GPS indicator (blue), ratings (yellow).
Greys
Greys
Greys
These are all the grey shades used in the app design.
These are all the grey shades used in the app design.
These are all the grey shades used in the app design.
FINAL DESIGNS
FINAL DESIGNS
High-Fidelity Mockups
High-Fidelity Mockups
High-Fidelity Mockups
After finalizing the sketches and defining our style guide, we began the final lap of this challenge, which was to design the high fidelity screens.
After finalizing the sketches and defining our style guide, we began the final lap of this challenge, which was to design the high fidelity screens.
After finalizing the sketches and defining our style guide, we began the final lap of this challenge, which was to design the high fidelity screens.
1. Create a custom lesson on Chemical reactions for 8th Grade students. Objective: To check if the users can find the ‘Build-a-Lesson’ section of the website and if they are able to successfully add a presentation to a new folder with a custom name.
5. Add media from "Types of chemical reactions" to the custom lesson. Objective: To check if the user could successfully add a video to the designated folder of the lesson.
4. Add a presentation on chemical reactions for New York State curriculum for 8th grade. Objective: To check if the user can navigate to the ‘Select by standard’ section to make courses relevant to students of different grade levels.
2. Upload files from the computer to the custom lesson. Objective: The website had a section for uploading image files and a different section for uploading PDF files. The purpose of this task was to check if the users can upload PDF and image files from the local computer to the lesson resources without any error.
3. View the most recently added interactable in a lesson. Objective: To check if the user can easily find and interact with the most recently added interactive element in a lesson.
01
01
Homepage
Homepage
Homepage
The landing page features a segment on the environmental impact by the user's transition to a sustainable lifestyle, which ensures user retention by motivating them to return to the app.
The landing page features a segment on the environmental impact by the user's transition to a sustainable lifestyle, which ensures user retention by motivating them to return to the app.
The landing page features a segment on the environmental impact by the user's transition to a sustainable lifestyle, which ensures user retention by motivating them to return to the app.
Users can effortlessly check their wallet balance on the homepage, prompting them to buy items.
Users can effortlessly check their wallet balance on the homepage, prompting them to buy items.
Users can effortlessly check their wallet balance on the homepage, prompting them to buy items.
The homepage shows various stores that the users can choose from.
The homepage shows various stores that the users can choose from.
The homepage shows various stores that the users can choose from.
02
02
Brand Screen
Brand Screen
Users can learn about the environmental impact and practices of the brands they want to shop from.
Users can learn about the environmental impact and practices of the brands they want to shop from.
Users can learn about the environmental impact and practices of the brands they want to shop from.
03
03
Shopping Cart
Shopping Cart
Users can use the Augmented Reality virtual try on feature to make more informed purchase decisions.
Users can use the Augmented Reality virtual try on feature to make more informed purchase decisions.
Users can use the Augmented Reality virtual try on feature to make more informed purchase decisions.
Users can view ratings and read reviews on the apparel they want to purchase.
Users can view ratings and read reviews on the apparel they want to purchase.
Users can view ratings and read reviews on the apparel they want to purchase.
04
04
Rewards Page
Rewards Page
The Rewards section brings an aspect of game design to the application, motivating users to adopt environmentally conscious life choices.
The Rewards section brings an aspect of game design to the application, motivating users to adopt environmentally conscious life choices.
The Rewards section brings an aspect of game design to the application, motivating users to adopt environmentally conscious life choices.
05
05
Resources Page
Resources Page
This site offers in-depth insights into sustainability and sustainable fashion to help users educate themselves.
This site offers in-depth insights into sustainability and sustainable fashion to help users educate themselves.
This site offers in-depth insights into sustainability and sustainable fashion to help users educate themselves.
My Reflections
My Reflections
My Reflections
The hackathon was an incredible experience for me! Put under the time restriction of 24 hours to ideate and design, I learnt the importance of time management and the importance of working in a team and delegating tasks. It is also a proud moment for my team and me to have won the "Best UI/UX" award in this event!
More importantly, I became aware of the impact that the retail industry is having on the environment and the importance of switching to sustainable options.
The hackathon was an incredible experience for me! Put under the time restriction of 24 hours to ideate and design, I learnt the importance of time management and the importance of working in a team and delegating tasks. It is also a proud moment for my team and me to have won the "Best UI/UX" award in this event!
More importantly, I became aware of the impact that the retail industry is having on the environment and the importance of switching to sustainable options.
The hackathon was an incredible experience for me! Put under the time restriction of 24 hours to ideate and design, I learnt the importance of time management and the importance of working in a team and delegating tasks. It is also a proud moment for my team and me to have won the "Best UI/UX" award in this event!
More importantly, I became aware of the impact that the retail industry is having on the environment and the importance of switching to sustainable options.
Like what you see?
Get in touch with me on LinkedIn or email me at vn9336@g.rit.edu
Like what you see?
Get in touch with me on LinkedIn or email me at vn9336@g.rit.edu
Like what you see?
Get in touch with me on LinkedIn or email me at vn9336@g.rit.edu